What is Search Engine Optimisation (SEO) and how does it help.

Search engine optimisation, or SEO, is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. We divide SEO into two objectives: On-page SEO and Off-page SEO.

We look briefly at what the goals of these two types of SEO are.

On-Page SEO

On-page SEO is the implementation of keywords on your website. Included in this are page titles, headers, meta descriptions, tags and content. On-page can become much more involving. By looking into improve your site structure, page load speed, images and the rate at which Google is able to index your website, a website may be search engine optimised by these techniques.

If your web pages are not optimized, your opportunities of ranking well for the terms that matter to your business will be lower.

Off-Page SEO

Off-page SEO refers to improving your website’s authority. This is largely determined by what other websites are linking to you. The goal with off-site SEO is to attract inbound links from relevant, authoritative websites, therefore creating a valuable resource to its viewer.

Once you have your on-page SEO done correctly, you need to build the authority of your site. Our off-site SEO package does that through techniques proven to work again and again.

Where to start with your SEO Program

A great idea to start with is to have a website audit. This will give a starting point for your SEO and will give you a guide as to where the most important areas are that will have the greatest impact.

An audit also allows you to choose what you want to do yourself and the areas which will be more beneficial to have completed externally. For instance, you know your business well, you know your most popular products. Start with keyword research and then start to apply those keywords to your content, your headings and images.

We will help you to get the most out of your website. Start with a our Free audit and we will help you discover an efficient, optimised website, that will be ready to work for you.

Why Search Engine Optimisation (SEO) is so important for your business?

Affordable and Effective SEO allows all businesses to compete on a level playing field

You don’t even have to have the large SEO budget that large businesses have to achieve higher rankings on search engines, with Superweb you can start off on a package where the search is for a small quantity of search keywords.

The current goal of Google is to provide search results that are relevant to people looking for locally based businesses and services.  Thus the aim was to increase the rankings of local listings in a search for websites that provide relevant, useful information in close geographical proximity to the searcher.  This is good news for local business.

Thus as a locally based business with good SEO stands a good chance of coming up the ranks for customers looking for your type of services or goods in your particular geographic market.

Why is good SEO so important to my business.

So, if a good SEO plan is implemented for both on-page and off-site, we should see an improvement in our ranking on the search engines. The goal is to ultimately reach page 1.

What should we expect once we optimise our website and start our off-site strategy?

Once you start making improvements to your website you should see an increase of visitors. More visibility, more lead possibilities, more sales.